Google AdWords has continued to challenge the way businesses market their products and services. It offers an instant solution for increasing business visibility. Unlike search engine optimization, AdWords allows you to effortlessly appear on the first page of search engine results through display ads.
On the other hand, it doesn’t mean that AdWords can do the magic alone. There are a lot of things that you need to consider in running a PPC campaign. Here are some of the techniques that will help you increase leads and sales through Google AdWords.
Use negative keywords
Why on Earth should anybody use negative keywords? Negative keywords are meant to tell Google what keywords shall be avoided. Basically, AdWords will not display your ads when these negative keywords are being searched.
Search for the right keywords
Just like SEO, content is very important and the keyword is the basic unit of content. To make your campaign successful, you need to search for the most appropriate keywords. There are many ways on how to identify the right keywords. The best way is to take advantage of keyword generator tools. Further, use long-tail keywords or keywords that are more specific.
Invest in strong keywords
In running a PPC campaign, you need to conduct testing and evaluation of keywords. Once you have identified the strongest ones, place the majority of your budget to these keywords to easily reach your target audience.
Make the most of ad extension
AdWords has a feature that allows you to expand your text ads. It helps your ad perform better in reaching your target audience. Before, text ad only has one headline composed of 25 characters. Now, it is expanded to 30 characters that can be split into two headlines. So, fill out all available ad content fields (URL, Headline 1, Headline 2, Path, and Description).
Customize your campaign
Lastly, AdWords is a fully customizable marketing platform. You should choose the right demographics (age, gender, life event, etc.) to make your campaign successful.
These are just a few of the many techniques. We hope you can successfully start your own campaign.