AdWords – a relatively new term in the marketing dictionary. But unknown to most businesses today, it has a great potential in spreading the good news about your company.
More than 90% of consumers today use the internet to find products and services. Majority of the searches are done through Google. With this, Google has started an advertising platform called AdWords. Based on their report, a business earns an average of $2 in every dollar they spend for AdWords.
In this article, let us scrutinize why AdWords is important for business:
Faster than SEO
Most businesses today invest in SEO. But in 2017, 72% of business marketers plan to increase their AdWords budget because it works faster than SEO, says Search Engine Watch. Through AdWords, you can effortlessly bring your business on top of the search engine results.
Increased Leads and Conversion
Google AdWords definitely increases your visibility in search engines. This will increase traffic to your website and boost your leads and conversion. Further, AdWords gives you the control to customize your campaign, focusing on people who are searching for your products and services.
Investing in AdWords helps you gain a competitive advantage over other businesses in the market. According to Moz, 80% of the search result display contain AdWords ad placements. This makes you on top of businesses that invest in search engine optimization.
AdWords is more economical compared to other marketing strategies. AdWords allows you to control your advertising costs. You can set a maximum cost for your campaign. You can also turn your campaign on or off. Lastly, you only pay for what you get.
Interactive and Engaging
To keep up with the demands of businesses, Google makes sure they innovate their advertising platform. They started exploring in-video ads and product listing ads.
High Return on Investment
Lastly, AdWords provide you a higher return on investment compared to other marketing strategies. Basically, you only pay for the ads that people click.
We hope this helps you realize why your business should invest in AdWords.