Brodie Montague

3 posts

5 Rockstar Features of AdWords You Should Use

AdWords is constantly evolving. Google makes sure that businesses can have their best marketing campaign through AdWords. In this year, AdWords has unveiled new features that can really improve your campaign performance in various ways.

Let’s check out the five rock star features pf AdWords that you should definitely use:

 Feature #1: Device Adjustments

Before, it is a struggle for marketers which device will they focus their campaign. Today, AdWords allows you to bid separately on smartphone and computer devices. In this case, businesses can save money. You can choose one device as the anchor and AdWords will make necessary campaign adjustments for the other devices.

 Feature #2: Expanded Text Ads

Businesses can make the most of their campaign by filling out all available ad content fields. Before, headlines are limited to 25 characters. Now, AdWords generously expands it to 30 characters which you can split into two headlines. This will effectively help marketers reach their target audience faster.

Feature #3: Personalized Targeting

Last September 2016, AdWords allows marketers to customize audience targeting through their Demographics for Search Ads feature. In this feature, businesses can widen their reach by specifying age, gender, and even life events. This is extremely helpful to reach potential customers more efficiently.

Feature #4: Price Extensions

AdWords has a new feature that allows businesses to show the price of their products or services, not just one, but two and more. The ad will display the products with their corresponding price and a brief description. Once clicked, it will direct consumers to a different landing page.

Feature #5: Surveys 360

This is a great news for account managers as AdWords brings its Surveys 360. In this feature, marketers can create a survey to a specific audience to generate first-hand data and results. It makes A/B testing much easier.

AdWords has a dozen of features. They are all created to improve your campaign performance. Make sure to explore them all.

Infographic by: Tatu Digital

5 Techniques to Run a Successful AdWords Campaign

Google AdWords has continued to challenge the way businesses market their products and services. It offers an instant solution for increasing business visibility. Unlike search engine optimization, AdWords allows you to effortlessly appear on the first page of search engine results through display ads.

On the other hand, it doesn’t mean that AdWords can do the magic alone. There are a lot of things that you need to consider in running a PPC campaign. Here are some of the techniques that will help you increase leads and sales through Google AdWords.

Use negative keywords

Why on Earth should anybody use negative keywords? Negative keywords are meant to tell Google what keywords shall be avoided. Basically, AdWords will not display your ads when these negative keywords are being searched.

Search for the right keywords

Just like SEO, content is very important and the keyword is the basic unit of content. To make your campaign successful, you need to search for the most appropriate keywords. There are many ways on how to identify the right keywords. The best way is to take advantage of keyword generator tools. Further, use long-tail keywords or keywords that are more specific.

Invest in strong keywords

In running a PPC campaign, you need to conduct testing and evaluation of keywords. Once you have identified the strongest ones, place the majority of your budget to these keywords to easily reach your target audience.

Make the most of ad extension

AdWords has a feature that allows you to expand your text ads. It helps your ad perform better in reaching your target audience. Before, text ad only has one headline composed of 25 characters. Now, it is expanded to 30 characters that can be split into two headlines. So, fill out all available ad content fields (URL, Headline 1, Headline 2, Path, and Description).

Customize your campaign

Lastly, AdWords is a fully customizable marketing platform. You should choose the right demographics (age, gender, life event, etc.) to make your campaign successful.

These are just a few of the many techniques. We hope you can successfully start your own campaign.

6 Reasons Why Businesses Should Invest in AdWords

AdWords – a relatively new term in the marketing dictionary. But unknown to most businesses today, it has a great potential in spreading the good news about your company.

More than 90% of consumers today use the internet to find products and services. Majority of the searches are done through Google. With this, Google has started an advertising platform called AdWords. Based on their report, a business earns an average of $2 in every dollar they spend for AdWords.

Infographic by Keyword Room

In this article, let us scrutinize why AdWords is important for business:

Faster than SEO

Most businesses today invest in SEO. But in 2017, 72% of business marketers plan to increase their AdWords budget because it works faster than SEO, says Search Engine Watch. Through AdWords, you can effortlessly bring your business on top of the search engine results.

Increased Leads and Conversion

Google AdWords definitely increases your visibility in search engines. This will increase traffic to your website and boost your leads and conversion. Further, AdWords gives you the control to customize your campaign, focusing on people who are searching for your products and services.

Competitive Advantage

Investing in AdWords helps you gain a competitive advantage over other businesses in the market. According to Moz, 80% of the search result display contain AdWords ad placements. This makes you on top of businesses that invest in search engine optimization.

Cost-Worthy

AdWords is more economical compared to other marketing strategies. AdWords allows you to control your advertising costs. You can set a maximum cost for your campaign. You can also turn your campaign on or off. Lastly, you only pay for what you get.

Interactive and Engaging

To keep up with the demands of businesses, Google makes sure they innovate their advertising platform. They started exploring in-video ads and product listing ads.

High Return on Investment

Lastly, AdWords provide you a higher return on investment compared to other marketing strategies. Basically, you only pay for the ads that people click.

We hope this helps you realize why your business should invest in AdWords.

Infographic credit: WordStream